We built the QR tool we wished existed
Unqode SmartQR started as an internal tool for a marketing agency tired of reprinting flyers every time a URL changed. It worked. We made it available to everyone.
"We believe every business deserves analytics-grade QR infrastructure — not just a tool to spit out a pattern."
— The Unqode team
The problem was embarrassingly simple: every time a landing page URL changed, we'd have to reprint the campaign materials that had the QR code on them. For a busy agency running multiple campaigns, that meant wasted money and delayed launches constantly.
We looked at the existing tools. They were either too expensive for what they offered, buried important features behind enterprise sales processes, or just… ugly. The experience of creating and managing QR codes felt like it belonged to 2012.
So we built Unqode SmartQR. Dynamic QR codes from day one, an analytics dashboard that actually told you something useful, and a design customiser that didn't require a graphic designer. We put it on a landing page expecting a few signups from people who knew us.
Within three months, 10,000 people were using it. Within a year, 100,000. Today, businesses in over 180 countries use Unqode SmartQR — from single-location restaurants to global retail chains running hundreds of simultaneous campaigns.
We're still a small, focused team. We don't take VC money because we don't want to optimise for growth metrics over product quality. Every decision we make is based on what makes Unqode SmartQR more useful for the people who rely on it every day.
500,000+
Businesses & creators
From solo café owners to global retail chains
2.4B+
Scans tracked
Across all plans and countries
180+
Countries with active users
Every continent, every timezone
4.9/5
Average user rating
Based on 12,000+ verified reviews
Our journey
From internal tool to global platform.
Launched
Unqode SmartQR launched as an internal tool for a marketing agency. First 1,000 users signed up within 48 hours — entirely by word of mouth.
100K users
Crossed 100,000 active users. Real-time analytics dashboard launched. The Pro plan introduced password protection and UTM tracking.
Business plan
REST API, webhooks, geo-targeting, and retargeting pixels launched. Enterprise teams could now integrate Unqode SmartQR directly into their infrastructure.
500K milestone
Half a million businesses on the platform. 2.4 billion scans tracked. Users across 180 countries making Unqode SmartQR one of the most-used QR platforms globally.
What we believe
The principles that shape how we build and what we prioritise.
Speed over complexity
Creating a QR code should take seconds, not minutes. We relentlessly cut friction from every step of the product.
Honest pricing
Our free plan is genuinely free — no bait and switch, no feature-gating critical things. We earn the upgrade.
Built for everyone
From a solo café owner to a global marketing team — the same tool works for both. Complexity scales with need.
Customer-driven
Every feature we ship started as a customer request. The roadmap is shaped by the people who use Unqode SmartQR every day.
Trusted by teams at
Based on 12,000+ verified reviews
Want to work with us?
We're always interested in people who care about making things simpler and better. Check our open positions or just say hello.