App Store QR Code

iOS and Android — one QR code handles both.

An App Store QR code detects the user's device and redirects them to the correct store automatically — Apple App Store for iPhone users, Google Play Store for Android users. Desktop visitors see a page with both options. One QR code for all your app install campaigns.

How it works

SCAN ME

Your QR code

Print on any material

Scan

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🍎

Download on the

App Store

🤖

Get it on

Google Play

Scan result

What users see

Why use a App Store QR Code?

One QR code handles iOS and Android — no device confusion

Desktop visitors see a landing page with both store buttons

Eliminates the wrong-store problem for non-technical users

Track installs by device type in the analytics dashboard

How to create one — step by step

1

Enter your App Store and Play Store URLs

Paste both app store links. If you only have one, enter it — the code will redirect all users to that store.

2

Add your app name and icon (optional)

These appear on the desktop fallback page for visitors who scan on a computer.

3

Design and distribute

Place on packaging, app marketing materials, and print ads.

4

Track install intent by platform

See iOS vs Android scan split in your analytics dashboard.

Popular uses

App install campaigns on print materials
Product packaging app download prompts
Out-of-home advertising for mobile apps
Event check-in app downloads
Retail loyalty app promotion

What is a App Store QR Code?

An App Store QR code automatically detects the scanner's device operating system and redirects iOS users to your Apple App Store listing and Android users to your Google Play Store listing — with no manual selection required. Desktop scanners see a landing page with both download options. This eliminates the common problem of QR codes for apps that only work for one platform.

App Store QR Code — by the numbers

257B

app downloads globally in 2023

50%

of app installs are driven by offline discovery (packaging, signage)

3.5x

higher conversion for device-specific QR codes vs generic app URLs

0 errors

wrong store redirects — device detection is automatic

Best practices for app store qr codes

1

Include both store URLs even if your app is on one platform

If your app is iOS-only, still create an App Store QR code (leaving the Android field blank) rather than a plain URL code. The landing page will clearly show iOS-only availability to Android users rather than sending them to a broken page.

2

Add your app icon to the desktop landing page

Desktop users who scan your code see a landing page. Including your app icon and name makes this page recognisable and trustworthy, increasing the likelihood they will forward the link to their phone.

3

Use UTM parameters in your store URLs for attribution

Both Apple App Store and Google Play support campaign tracking via their respective attribution systems. Add UTM or campaign parameters to your store URLs before encoding them in the QR code.

Frequently asked questions

Related QR code types

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