URL / Website QR Code

The most versatile QR code there is.

A URL QR code encodes any web address and opens it in the user's browser with a single scan. It's the most common type — and with dynamic URL QR codes, you can change the destination whenever you like, without reprinting.

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How it works

SCAN ME

Your QR code

Print on any material

Scan

9:41

yoursite.com/summer

Summer Sale 2026

Shop Now

Scan result

What users see

Why use a URL / Website QR Code?

Works with any URL — website, landing page, Google Maps, YouTube, social profile

Dynamic version lets you change the destination anytime without a new QR code

UTM parameters built in for full campaign attribution in Google Analytics

Custom branded short URL (e.g. links.yourbrand.com/summer)

Geo-targeting redirects visitors by country to localised landing pages

A/B testing splits traffic between two URLs to find the higher-converting page

How to create one — step by step

Enter your URL

Type or paste any web address. For dynamic codes, you can change this later.

Customise the design

Choose colours, add your logo, and pick a frame style to match your brand.

Download and use

Download as PNG, SVG, or PDF. Works on print, digital, packaging — everywhere.

Track every scan

See real-time scan counts, device types, and geographic data for every dynamic QR code.

Get started free

Popular uses

Restaurant menus and contactless ordering pages

Product packaging linking to recipes, tutorials, or warranty registration

Event posters and flyers linking to registration or ticketing pages

Business cards and name badges linking to LinkedIn or portfolio

Print advertising with UTM-tracked attribution

Out-of-home billboards with campaign performance analytics

Direct mail with personalised landing pages per recipient segment

What is a URL / Website QR Code?

A URL QR code is a two-dimensional barcode that encodes a web address and opens it in the user's browser the moment their camera detects it. It is the most widely deployed QR code type in the world, used across print advertising, product packaging, business cards, signage, and digital displays. Dynamic URL QR codes go further — they redirect through a tracking server, meaning the destination URL can be changed at any time without replacing the printed code.

URL / Website QR Code — by the numbers

89M

QR code scans in the US in 2022, up from 52M in 2019

83%

of consumers say QR codes make life easier

40%

of marketing teams now use QR codes in print campaigns

26%

higher engagement vs static print ads on average

Best practices for url / website qr codes

Always use HTTPS URLs

HTTP links trigger browser security warnings on iOS and Android, reducing the likelihood that users will proceed to your page. Every link encoded in a QR code should begin with https://.

Set UTM parameters before printing

Add utm_source, utm_medium, and utm_campaign before you send anything to print. These parameters attribute every QR scan correctly in Google Analytics 4 so you can prove campaign ROI.

Test on multiple devices before printing

Scan your QR code on at least an iPhone and an Android device before committing to a print run. What renders correctly on one device may behave differently on another.

Use a custom short slug for trust

A branded short URL (e.g. links.yourcompany.com/offer) builds trust compared to a random string. Users are more likely to scan when they can see a recognisable brand in the URL preview.

Keep the destination page mobile-optimised

The vast majority of QR scans happen on smartphones. If your landing page is not responsive and fast-loading on mobile, you will lose most of the traffic the QR code sends you.

Frequently asked questions

Related QR code types

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Social Media QR Code

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Landing Page QR Code

A mini website. No code required.

Ready to create your URL / Website QR Code?

Free forever. No credit card. Takes about 60 seconds.

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