A/B Split URL QR Code

Split traffic. Test two URLs. Pick the winner.

An A/B QR code randomly redirects scanners between two URLs based on a configurable split ratio. Use it to test two landing pages, offers, or calls-to-action — then check your analytics to see which version drives better results.

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How it works

SCAN ME

Your QR code

Print on any material

Scan

9:41
Variant A — 50% traffic

This visitor sees Version A

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Live A/B Results

Variant A54%
Variant B46%

Scan result

What users see

Why use a A/B Split URL QR Code?

Test two landing pages, offers, or messages simultaneously

Configurable split ratio (50/50, 70/30, or any ratio)

Analytics show scan count per variant in real time

One QR code replaces two separate printed versions

How to create one — step by step

1

Enter URL A and URL B

Your control (A) and variant (B) destination URLs.

2

Set the traffic split

50/50 for equal testing, or adjust the ratio to favour one variant.

3

Print and deploy

Use one QR code across all your print materials.

4

Check variant analytics

See scan count and percentage split per variant in your dashboard.

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Popular uses

Testing two landing page headlines
Comparing two product page designs
Testing different offer amounts
Comparing short vs long-form content
Multivariate print campaign testing

A/B Split URL QR Code — by the numbers

200+

scans per variant needed for statistically significant results

1 QR

code replaces two separate print runs for A/B testing

Real-time

variant analytics visible in dashboard immediately

Any ratio

from 10/90 to 90/10 — fully configurable split

Best practices for a/b split url qr codes

1

Test one variable at a time

For reliable A/B conclusions, only change one element between the two URLs — the headline, the offer, or the CTA. Testing multiple variables simultaneously makes it impossible to identify which change drove the difference.

2

Run the test for a full campaign cycle before deciding

Don't stop an A/B test after 50 scans. Wait until both variants have at least 200 scans, and run for a minimum of one week to account for day-of-week variation in scan behaviour.

3

Use a 90/10 split when testing high-risk changes

If Variant B is a significantly different approach (new landing page, radically different offer), start with a 90/10 split to limit exposure. Only move to 50/50 once you have early signals that Variant B is not performing worse.

Frequently asked questions

Related QR code types

URL / Website QR Code

The most versatile QR code there is.

Landing Page QR Code

A mini website. No code required.

Coupon / Discount QR Code

Show a branded promo code in one scan.

Ready to create your A/B Split URL QR Code?

Free forever. No credit card. Takes about 60 seconds.

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