Setting up UTM parameters

UTM parameters are tags appended to your URL that let Google Analytics and other analytics tools attribute traffic to specific campaigns, channels, and sources. Unqode SmartQR can automatically add them to every scan redirect.

What are UTM parameters?

UTM stands for Urchin Tracking Module. They're query string parameters like ?utm_source=flyer&utm_medium=qr&utm_campaign=summer2026 that analytics platforms use to categorise inbound traffic.

The three main parameters

• utm_source — where the traffic is coming from (e.g. flyer, poster, packaging)
• utm_medium — the marketing channel (typically qr)
• utm_campaign — the campaign name (e.g. summer2026, product-launch)

Setting up UTM parameters

1. Open a URL QR code (Pro plan required).
2. Scroll to the UTM Parameters section.
3. Fill in the source, medium, and campaign fields.
4. Save the QR code.

Unqode SmartQR automatically appends the parameters to the destination URL on every redirect. You don't need to modify the URL itself.

Viewing UTM data in Google Analytics

In GA4: Reports → Acquisition → Traffic Acquisition. Filter by Session source/medium to see your QR traffic. Or use Explore → Free Form to build a custom report by campaign.