URL QR code setup guide

The URL QR code is the most versatile type — it redirects anyone who scans it to any website or web page. It supports UTM parameters, geo-targeting, A/B testing, and retargeting pixels.

Setting up a URL QR code

1. Go to Dashboard → Create QR Code.
2. Select Website URL.
3. Enter the destination URL (must start with https:// or http://).
4. Optionally set a Display URL label — a shorter human-readable version shown in the dashboard.
5. Click Create QR Code.

Updating the destination URL

You can change where the QR code redirects at any time — open the QR code, update the URL, and save. The change is instant. The printed QR code never changes; only the redirect destination changes.

Pro features for URL QR codes

• UTM parameters — automatically append tracking parameters to the URL
• Password protection — require a password before redirecting
• Expiry date — automatically deactivate on a set date
• Scan limit — stop redirecting after N scans
• Custom slug — choose your own short URL (e.g. smartqr.unqode.com/r/my-brand)

Business features for URL QR codes

• Geo-targeting — redirect to different URLs by country
• A/B testing — split traffic between two URLs
• Retargeting pixels — fire FB/Google/TikTok pixels on every scan